William Hill Kicks Off Second Season as Proper Supporters of the SPFL
The countdown is over – the 2025/26 SPFL season is here, and with it, William Hill returns as the Proper Supporters of the SPFL for a second year running.
Following a record-breaking first season of partnership, William Hill is back with even greater ambition and a renewed commitment to Scottish football across all four divisions. From the Premiership to League Two, the campaign kicks off this weekend with fan celebrations, flag unfurlings, and the return of one of the SPFL’s most popular shows.
The Warm-Up Returns – Now in Podcast Format
To mark the start of the new season, The Warm-Up – William Hill’s flagship SPFL preview show – is back and better than ever
Hosted by Chris Sutton and Kris Boyd, the first episode sees Charlie Adam step in for Steven Naismith to break down the season’s biggest talking points:
– Can Rangers challenge for the title under new leadership?
– What will define success for Derek McInnes at Hearts?
– Is this the year Aberdeen shows consistent league form under Jimmy Thelin?
– What can fans expect from newly promoted sides Livingston and Falkirk?
And it’s not just for YouTube this season – fans can now listen on the go, as The Warm-Up is available across all major podcast platforms.
Watch now on YouTube:
https://www.youtube.com/@TheWarm__Up
Listen wherever you get your podcasts
Follow for updates: @WilliamHillSPFL
Celebrating Champions Across the Divisions
William Hill representatives will be present at stadiums this weekend to help unfurl championship flags in the Premiership, Championship, League One, and League Two – celebrating the success of last season’s title-winning sides and the fans who stood by them.
Sandro Di Michele, Interim Director of Sportsbook at William Hill, reflected on the partnership:
“Our first season back in Scottish football was a real success story for the business, and we can’t wait to get going again.
“As Proper Supporters of the SPFL, we made a determined effort to connect with all 42 clubs and their fans. We’re returning with even bigger ambitions, and fans can expect improvements in how we deliver our popular promotions.
“Thank you to the SPFL, the clubs, and the supporters for your continued backing – and best of luck to all teams for the 2025/26 season!”
How to Stay Connected
Whether you’re following your team’s journey or keeping tabs on league-wide storylines, The Warm-Up is your essential companion all season long.
Watch: https://www.youtube.com/@TheWarm__Up
Listen: Available on Spotify, Apple Podcasts & more
Follow: @WilliamHillSPFL on all major platforms
Scottish football is back, and so are the Proper Supporters of the SPFL. Let’s make it a season to remember.
