SNN Sports, one of the UK’s fastest-growing independent digital sports media platforms, has officially partnered with Performance Goal, a purpose-driven organisation leading the way in athlete development, mindset training, and community leadership in sport.

This collaboration brings together the raw power of storytelling with real impact on the ground — connecting experience, leadership, and opportunity across football communities in Scotland and beyond.

“This is just the start — we’re building something that gives back, lifts people up, and changes how sport is seen and shared.”
– Asha Anderson, COO, SNN Sports

What to Expect

– Exclusive Content – Interviews, behind-the-scenes footage, and matchday reels from grassroots and professional environments.

– Podcasts & Panels – Real conversations with players, coaches, and leaders making an impact.

– Event Coverage – On-location media across PG’s events in Scotland and Dubai.

– Shared Mission – Amplifying purpose-driven sport and creating pathways for emerging voices in media.

About SNN Sports

SNN Sports is a digital-first media platform redefining how fans connect with football. With over 14.5 million monthly views, SNN delivers content that resonates with a new generation of fans while providing real-world experience for student journalists, graduates, and passionate sports media creators.

About Performance Goal

Performance Goal is a Community Interest Company (CIC) delivering leadership training, performance psychology, and inclusive sport programming. Its mission is to create long-term social impact through the power of sport and community.

Media Contact:

Asha Anderson
Chief Operating Officer, SNN Sports
asha@snnsport.co.uk