SNN Sports, one of the UK’s fastest-growing independent digital sports media platforms, has officially partnered with Performance Goal, a purpose-driven organisation leading the way in athlete development, mindset training, and community leadership in sport.
This collaboration brings together the raw power of storytelling with real impact on the ground — connecting experience, leadership, and opportunity across football communities in Scotland and beyond.
“This is just the start — we’re building something that gives back, lifts people up, and changes how sport is seen and shared.”
– Asha Anderson, COO, SNN Sports
What to Expect
– Exclusive Content – Interviews, behind-the-scenes footage, and matchday reels from grassroots and professional environments.
– Podcasts & Panels – Real conversations with players, coaches, and leaders making an impact.
– Event Coverage – On-location media across PG’s events in Scotland and Dubai.
– Shared Mission – Amplifying purpose-driven sport and creating pathways for emerging voices in media.
About SNN Sports
SNN Sports is a digital-first media platform redefining how fans connect with football. With over 14.5 million monthly views, SNN delivers content that resonates with a new generation of fans while providing real-world experience for student journalists, graduates, and passionate sports media creators.
About Performance Goal
Performance Goal is a Community Interest Company (CIC) delivering leadership training, performance psychology, and inclusive sport programming. Its mission is to create long-term social impact through the power of sport and community.
Media Contact:
Asha Anderson
Chief Operating Officer, SNN Sports
asha@snnsport.co.uk
