As Scotland prepare for their first World Cup match in 28 years, Tennents Lager have launched a unique campaign designed to make sure supporters don’t miss a second of the action.

Steve Clarke’s side are set to kick off their World Cup campaign against Haiti at 2AM UK time and many fans are facing a dilemma. Do you stay up all night, or do you set numerous alarms to catch one of the most anticipated moments in Scottish football history?

If it’s the second option, Tennents have you covered.

The brewery have teamed up with Scotland Assistant Manager Steven Naismith, World Cup hero Gordon Durie and current midfielder Ryan Christie to create a series of downloadable World Cup wake-up calls that fans can use on the night of the big match.

Each Scottish football icon delivers a rallying cry aimed at getting supporters out of bed and ready for kick-off.

Naismith’s unmistakable message of “Haw you! Time to get up!” is joined by Gordon Durie’s classic “Get OOT your bed!” While Ryan Christie sends an enthusiastic “Come on!” from the United States as Scotland prepare for their long-awaited return to football’s biggest stage.

The campaign celebrates a moment that generations of Scotland fans have waited almost three decades to experience. While thousands are making the journey to Boston, millions more will be supporting from home, pubs and fan zones across the country.

The wake-up calls, accompanied by animated social media content are available through Tennents’ digital channels and can be downloaded directly for use as phone alarms.

Tennents’ initiative is aimed at ensuring supporters are ready for the “Hampden Roar, not the Hampden snore” as Scotland begin their quest for World Cup glory.

For many supporters, the unusual kick-off time presents a challenge. But with some of Scottish football’s most recognisable voices now handling alarm clock duties, sleeping through the biggest Scotland game in a generation should no longer be an excuse.

After 28 long years, Scotland fans won’t want to hit snooze on history.