The Scottish FA have today announced that the Hampden Park has been renamed as ‘Barclays Hampden’.
It is the first stadium name partnership in any version of the ground’s history, having been known simply as ‘Hampden’ since it was first built in 1873 on the grounds of what is now Hampden Bowling Club.
The long-term deal agreed also sees Barclays become the title partner of the Barclays Next Gen Girls’ Performance Programme and official partner of both men and women Scottish Cup competitions.
Scottish FA Chief Executive Ian Maxwell said: “We’re excited to have Barclays on board as Naming Partner of Barclays Hampden.
“In the course of the conversations we’ve had over the past few months, to get to this point, their desire to support Scottish football, across the levels, has been clear.
“It’s a commitment that will continue with Barclays Next Gen, the girls’ performance programme, and both the Men’s and Women’s Scottish Gas Scottish Cup competitions.
“The impact of their investment will be felt within the walls of Barclays Hampden and far beyond, not least helping fuel the kind of programmes we run that harness the Power of Football and make an everyday impact in Scottish society.
“We’re looking forward to developing the partnership in the weeks, months and years to come.”
Barclays had already awarded over 300 grants to Scottish grassroots clubs through their Community Sport Fund in the last four years, as they affirm their commitment to the development of Scottish football.
Brendan Napier, Commercial Director of Scottish Football Marketing, said: “We recognise that, as a treasured national asset, the National Stadium deserved the right partner, and in Barclays we know we have found just that. A world-renowned institution, committed to Scotland and Scottish football, at all levels.
“We’re equally thrilled with Barclays’ passion for supporting the Barclays Next Gen Girls’ Performance Programme, which will help develop some of Scotland’s brightest young talents in addition to their new status as Official Partners of both the Men’s and Women’s Scottish Gas Scottish Cup competitions.
“From the first conversation, we could not have been more excited about partnering with the team at Barclays. We look forward, with optimism, to many happy years working together.”
Barclays Sponsorship Managing Director Tom Corbett added: “We are thrilled to be ending the year with the addition of the Scottish home of football to our partnership portfolio.
“Hampden is a fantastic venue in a fantastic city, and this new partnership will enable us to
further support the next generation of football fans and players.”
The stadium will host its first match under the new tag on December 14th, when Celtic take on St. Mirren in the Premier Sports Cup final, potentially under the stewardship of incoming boss Wilfried Nancy.
